Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
1. Personalizing your messages
When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.
2. Segment your subscribers
The best way to get small business owners to turn up to your event would be to create a segment of people who list themselves as a small business owner that lives within 20 miles of your event and then send them an invite by email.
3. Sending mobile friendly emails
Revenue per email on mobile devices is 4X higher than desktop and 55% of smartphone users have made at least one purchase after receiving a mobile promotional email.
Avarage Open Rate
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